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About KinderLab Robotics

KinderLab Robotics is dedicated to universal STEM literacy. We aim to accomplish this by providing research-based robot kits to every young child. Robotics in early learning introduces STEAM concepts in a playful way and gets even the youngest learners excited about Science, Technology, Engineering, Arts and Math!


Our History – Bringing Educational Robot Toys to Young Children

KinderLab Robotics emerged from a need to bring Marina Umaschi Bers’ research on new technologies for young children at Tufts University to a wider audience.

Marina grew frustrated when presenting her work at conferences and always being asked: “How can I get a robotics kit?” and not having a good answer.

During a walk in Walden Pond, near Boston, her friend Mitch Rosenberg, veteran executive at several robotics start-ups, decided to join forces to fulfill an old-dream of his: improving STEM education for young children.


KinderLab Robotics Co-Founders

Mitch Rosenberg

mitchMitch Rosenberg is the CEO at KinderLab Robotics. He brings over 30 years of experience in the technology industry in engineering, marketing, product management and sales. He has executive experience at several successful technology firms, including robotics firms such as Automatix Inc., Kiva Systems (sold to Amazon in 2012) and Rethink Robotics. Mitch received his BSEE and MSeE degrees from MIT and MBA from Boston University.

Marina at TEDxJackson

Marina Umaschi Bers

marinaMarina Umaschi Bers is a professor at the Eliot-Pearson Department of Child Study and Human Development and the Computer Science Department at Tufts University. She heads the interdisciplinary DevTech research group at Tufts. Her research involves the design and study of innovative learning technologies to promote positive youth development. Dr Bers is also the co-founder and chief scientist at KinderLab Robotics, Inc.

Dr. Bers received prestigious awards such as the 2005 Presidential Early Career Award for Scientists and Engineers (PECASE), an NSF Career Award and the American Educational Research Association’s Jan Hawkins Award. Over the last two decades, Dr. Bers has conceived, designed and evaluated diverse educational technologies ranging from robotics to virtual worlds. Dr. Bers has co-developed the ScratchJr programming language, a free app for children 5 to 7, to learn programming and has received several grants that allow her to develop and research new technologies. Bers’ philosophy and theoretical approach for developing these technologies as well as the curriculum and assessment methods can be found in her books “Blocks to Robots: Learning with Technology in the Early Childhood Classroom” (2008; Teacher’s College Press) and “Designing Digital Experiences for Positive Youth Development: From Playpen to Playground”, (2012, Oxford University Press). Dr. Bers is from Argentina. In 1994 she came to the US and received a Master’s degree in Educational Media from Boston University and a Master of Science and PhD from the MIT Media Laboratory working with Seymour Papert. More on Dr. Bers:

Our Team

Jack Bennett

El BennettRobot Assembler

Jason Innes

Jason InnesDirector of Curriculum, Training, and Product Management

Dave Jennett

Dave JennettBusiness Manager

Tara Lydy

Tara LydyMarketing and Sales Executive

Christina Nawn

Christina NawnDirector of Marketing

Laura Segel

Laura SegelDirector of Manufacturing

Itai Squires-

Itai Squires-KastenShipping and Receiving Coordinator

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